
The feed is endless. The posts blur together. But the comments? That’s where the real action happens.
In 2 Cents, 10K Likes: The Comment Hustle That’s Printing Money, Eliza Stone pulls back the curtain on a social media underworld few people talk about—the art of writing killer comments that don’t just entertain or provoke, but convert. With sharp insights and a no-BS approach, this book explores how a simple quip under a viral post can spiral into attention, influence, and yes—cash.
This isn’t about crafting the perfect Instagram grid or grinding out daily content. It’s about using your words strategically in the comments section to hijack attention, redirect traffic, and monetize eyeballs.

The Goldmine Beneath the Posts
Social platforms have trained us to obsess over our own posts. We labor over filters, captions, and hashtags, only to watch engagement trickle in. Meanwhile, the comments on someone else’s viral post rack up likes by the thousands.
That’s where 2 Cents, 10K Likes starts: with the realization that the comments section is prime real estate for attention. Stone lays out how savvy operators drop witty, controversial, or emotionally charged remarks to spark a flood of engagement. And as the likes pile up, their profile becomes a magnet—drawing clicks, followers, and affiliate revenue.
From Comment to Conversion
This isn’t just about being funny or starting fights for clout. Stone shows how to turn engagement into actual income:
- Crafting comments that climb the algorithm and stay visible.
- Using humor, controversy, and relatability to pull readers in.
- Subtly embedding affiliate links for seamless monetization.
- Scaling with automation tools and multi-account strategies.
Every chapter builds on the last, moving from beginner tactics to advanced techniques like negative engagement (used strategically, not recklessly) and niche targeting.
The Fine Line Between Bold and Banned
One of the book’s strengths is its focus on balance. It warns against crossing into spammy or trollish territory, emphasizing the importance of authenticity—even in provocation.
As Stone writes:
“It’s not about being liked. It’s about being noticed. But noticed for the right reasons.”
The goal is to create comments that stop the scroll and spark conversations, not to burn bridges or risk bans.
Who This Book Is For
2 Cents, 10K Likes is for:
- Entrepreneurs and marketers seeking unconventional growth hacks.
- Creatives tired of the content grind but hungry for attention.
- Social media users who want to play the algorithm instead of being played.
- Anyone curious about how words alone can generate revenue.
It’s part strategy guide, part manifesto for digital outlaws.
Words That Work
The beauty of this book lies in its simplicity. No cameras, no expensive gear, no huge following required—just a willingness to experiment and a sharp understanding of what grabs attention in the noisy chaos of social media.
By the end, you’re left with a roadmap for leveraging other people’s viral content to build your own success story—one comment at a time.
Available Now
📖 2 Cents, 10K Likes: The Comment Hustle That’s Printing Money
✍️ By Eliza Stone
🔗 Read it on Amazon