Description
Build and Run a Podcast Guest-Booking Service
Podcast guest booking is a specialised service that helps clients identify relevant podcasts, develop suitable interview angles, pitch podcast hosts and manage the process through to confirmed appearances.
The Podcast Booking Service Builder gives you a dedicated operating system for setting up and managing that service.
Instead of trying to coordinate clients, podcast research, pitches, outreach, follow-ups and bookings across separate documents and spreadsheets, you can manage the core workflow from one place.
Client Positioning
Strong podcast outreach starts with understanding exactly how each client should be positioned.
The Builder lets you create and manage individual client profiles, including the information needed to develop their positioning, authority statement, guest bio, talking points and podcast angles.
It also includes guidance for positioning different types of potential podcast-booking clients, including B2B founders and CEOs, authors and speakers, coaches and consultants, and executives and investors. podcast-booking-service-builder
Podcast Research & Show Database
Build your own database of podcasts and organise the opportunities you’re researching for clients.
The system helps you keep podcast information together and categorise shows using a tiered structure, making it easier to distinguish between different levels of opportunity and prioritise your outreach.
Your dashboard keeps track of the number of shows in your database alongside your clients and confirmed bookings. podcast-booking-service-builder
Pitch Creation & Pitch Library
Develop podcast pitches based on the client and opportunity you’re targeting.
Save useful pitch angles and subject lines to your Pitch Library so you can build a reusable collection as your business develops.
This keeps pitch development connected to the rest of the client and podcast-booking workflow rather than scattered across separate files. podcast-booking-service-builder
Outreach & Follow-Up Management
Keep track of your podcast outreach from inside the system.
Manage your outreach pipeline, follow-up sequencing and weekly outreach activity so you can see what has been completed and what still needs attention.
The dashboard also gives you a quick view of your weekly outreach progress. podcast-booking-service-builder
Booking & Interview Preparation
When a podcast booking is confirmed, manage the next stage of the process from the same system.
Track recording and publication information and generate a Guest Briefing Document containing information such as:
- Podcast and host
- Guest
- Recording date
- Guest bio
- Key talking points
- Contrarian claim
- Audience profile
- Additional notes
This gives you a structured handover for preparing the client for their appearance. podcast-booking-service-builder
Client Reporting
Track placements and create monthly client reports directly from the Builder.
Reports can include:
- Shows in the pipeline
- Pitches sent
- Positive replies
- Confirmed bookings
- Published episodes
- Estimated audience reach
- Published episode details
- Upcoming bookings
The system also includes a placement tracker for monitoring recording dates, publication dates, audience figures and placement status. podcast-booking-service-builder
Track Your Business Performance
The Reporting & Business area lets you record important activity and performance figures, including:
Pitches Sent · Positive Replies · Bookings Confirmed · Episodes Published
The system then calculates key metrics such as reply rate, pitch-to-booking rate and booking-to-published-show rate. podcast-booking-service-builder
Explore Different Pricing Models
The Builder includes guidance for structuring your podcast-booking service using three different models:
Monthly Retainer — an ongoing service relationship.
Sprint Package — a defined booking campaign delivered within a fixed period.
Placement-Based — pricing based on confirmed podcast placements.
The guidance explains the purpose and trade-offs of each approach so you can choose how you want to structure your own offers. podcast-booking-service-builder
Follow a 90-Day Launch Plan
A built-in 90-day implementation plan gives you a practical sequence for establishing the service.
Days 1–30: Foundation
Choose your niche, build your positioning framework, research 100 shows, set up your tech stack and work toward securing a pilot client.
Days 31–60: Execution
Position your pilot client, build the show database, send your first 50 pitches, run the follow-up sequence and deliver your first client report.
Days 61–90: Scale
Onboard a second client, analyse your results, document your systems in SOPs, refine your pitch angles and begin referral conversations. podcast-booking-service-builder
Your Podcast Booking Business in One System
The Podcast Booking Service Builder brings together the major operational parts of the service:
Client Positioning → Podcast Research → Pitch Creation → Outreach → Follow-Up → Booking → Interview Preparation → Reporting
Your dashboard gives you an overview of clients positioned, shows in your database, confirmed bookings and progress through your 90-day plan. podcast-booking-service-builder
The Builder is self-contained and runs in your browser. Information you enter—including clients, shows, pitches and bookings—is stored locally in your browser on that device. Nothing is sent to an external database by the app. podcast-booking-service-builder
A purpose-built system for turning podcast guest booking into an organised client service.
Reviews
There are no reviews yet.