Online Business

Accountability Coaching vs Life Coaching: What’s the Difference?

Accountability Coaching vs Life Coaching: What’s the Difference?

The two get confused, and the confusion costs providers clients and sometimes trouble. Life coaching is broad and open-ended. Accountability coaching is narrow and operational. Knowing the difference lets you describe your service accurately and stay inside it. Life coaching works on the whole person. A life coach helps clients explore values, priorities, relationships and Read More
Why You Don’t Need a Completely Original Business Idea

Why You Don’t Need a Completely Original Business Idea

Originality is overrated. Most successful small businesses sell something people already buy, with a twist in focus, speed or service. A proven market removes your biggest risk, which is whether anyone wants the thing at all. CB Insights’ study of 101 failed startups ranked “no market need” first, at 42 percent. Original ideas carry that Read More
How to Start an Online Business From Scratch

How to Start an Online Business From Scratch

Most advice on starting an online business opens with tools: a domain, a logo, a website builder. I open with a decision, because the tools are cheap and the decision is expensive. You need to know who pays you, for what, and why they pay this month instead of next year. Everything else is assembly. Read More