Jenna

Accountability Coaching vs Life Coaching: What’s the Difference?

Accountability Coaching vs Life Coaching: What’s the Difference?

The two get confused, and the confusion costs providers clients and sometimes trouble. Life coaching is broad and open-ended. Accountability coaching is narrow and operational. Knowing the difference lets you describe your service accurately and stay inside it. Life coaching works on the whole person. A life coach helps clients explore values, priorities, relationships and Read More
How to Make Money as an Online Accountability Coach

How to Make Money as an Online Accountability Coach

Accountability sells structure. People often know what they want to do and do not do it consistently. A weekly commitment, a short check-in and a record of results give them a reason to show up, and they will pay for it if it works for them and fits their budget. The revenue model in the Read More
Why You Don’t Need a Completely Original Business Idea

Why You Don’t Need a Completely Original Business Idea

Originality is overrated. Most successful small businesses sell something people already buy, with a twist in focus, speed or service. A proven market removes your biggest risk, which is whether anyone wants the thing at all. CB Insights’ study of 101 failed startups ranked “no market need” first, at 42 percent. Original ideas carry that Read More
How to Make Money Online by Helping Other Businesses Get Customers

How to Make Money Online by Helping Other Businesses Get Customers

Every business needs customers, and most owners are bad at the mechanical parts of getting them: building lists, writing messages, following up, booking meetings, reporting results. That gap is your market. The ecosystem has five layers. Knowing which one you serve prevents the commonest mistake, selling “lead generation” as a single fuzzy service. Layer one: Read More
10 B2B Side Hustles You Can Run From a Laptop

10 B2B Side Hustles You Can Run From a Laptop

A B2B side hustle sells to companies. That means larger invoices, fewer customers and a buyer who thinks in terms of return. The ten below can be delivered remotely, started with little money and run around another commitment. For each, I’ve noted what the buyer pays for. 1. Lead research. You build qualified prospect lists Read More
B2B vs B2C: Which Is Better for a Small Online Business?

B2B vs B2C: Which Is Better for a Small Online Business?

Neither is better. Each suits a different operator, and choosing the wrong one for your temperament and resources is a bigger mistake than choosing the less lucrative one. Here’s the comparison on the five points that decide small-business outcomes. Getting customers. B2C reaches many people with small transactions, so it depends on volume and therefore Read More
 How to Start Selling Online Without Creating Your Own Product

 How to Start Selling Online Without Creating Your Own Product

You can start selling online without building anything. Promote a product that already exists, and put your effort into the part most product creators neglect: reaching the right people and explaining the offer clearly. Why this is a legitimate starting point: Building a product takes months and carries a risk that nobody wants it. CB Read More
How to Start an Online Business From Scratch

How to Start an Online Business From Scratch

Most advice on starting an online business opens with tools: a domain, a logo, a website builder. I open with a decision, because the tools are cheap and the decision is expensive. You need to know who pays you, for what, and why they pay this month instead of next year. Everything else is assembly. Read More